The mark consists of a fanciful crown with leaf design in gold above the words "Ultra Premium", "Southern", "Crown", "Club" and "Whisky". The words "Ultra Premium", "Club" and "Whisky" appear in white in block letter format. The word "Southern" appears in red in block letter format. The word "Crown" is in a stylized type format in gold. A gold curved line is between the words "Crown" and "Club". To the right of the words are diagonal blue and white stripes with various white 5 pointed stars along the blue stripe. The words and designs are positioned on a configuration of a bag, where the bag is in gray.
"ULTRA PREMIUM" AND "WHISKY"
The color(s) white, blue, gold, gray and red is/are claimed as a feature of the mark.
Stars, three or more , Stars - multiple stars with five points, Bottle labels, Crowns open at the top, Borders, ornamental , Rectangles that are completely or partially shaded, Polygons that are completely or partially shaded, Bands, curved