The mark consists of a fanciful crown with leaf design in gold above the words "Ultra Premium", "South Carolina", "Crown", "Club" and "Whisky", the words "Ultra Premium", "South Carolina", "Club" and "Whisky" in white and in a block letter format. The word "Crown" is in a stylized type format in gold. A gold curved line is between the words "Crown" and "Club". Below the words is a fanciful leaf design in silver and a white colored palmetto tree and crescent moon to the upper left of the tree. The words and designs are positioned on a configuration of a bag, where the bag is in blue. A vertical white line is positioned to the right side of the bag.
"ULTRA PREMIUM", "SOUTH CAROLINA" AND "WHISKY"
The color(s) white, blue, gold and silver is/are claimed as a feature of the mark.
Sun, rising or setting (partially exposed or partially obstructed) , Moons (orbiting a planet), Palm trees, Address labels, Advertising, banners , Bands, curved