The mark consists of a logo incorporating design and text with a stylized drawing in the center of which is a Plump Hot Dog that is brownish tan standing vertically in a bun which is beige and looks like a coat draped over the Hot Dog figure leaving the front open; the hot dog is made to appear as a person by having a stylized face with vertically oriented oval eyes with central dark brown dot pupils and eyelids of a slightly differentiated darker tan color, a short plain rounded nose and a full welcoming smile showing perfect white teeth, the eyes have eyebrows and there is a small patch of hair at the top of the hot dog. The hot dog, bun and features are outlined in dark brown. The personified hot dog is flanked by traditional fast food mustard and ketchup bottles standing askance at roughly a thirty degree angle, each respectively in a yellow mustard color and a red tomato ketchup color, the Ketchup bottle standing to the right of the central hot dog figure and the Mustard bottle standing to the left of the central hot dog figure; these bottles sport a big goofy opened mouth grin and two half round line drawn eye brows animating them. The two bottles and their features are outlined in dark brown. Behind the trio of the Central Hot Dog, the Ketchup and Mustard is a brownish red half round arch dotted with pinkish rouge colored lights. In front of the trio of the Central Hot Dog, the Ketchup and Mustard bottles is a horizontally oriented white ceremonial riband, edged and trimmed in red with the text of the Service Mark THE WIENERY in tomato red, with the word "THE" in a first line above the "N" in the word "WIENERY" in the second line. Centered underneath the riband is a graphic of a traditional plump hot dog in a reddish tan color highlighted on its ends and sides with a brownish red color; the hot dog extends beyond both sides of a beige bun, the top of the hot dog is crisscrossed with yellow colored mustard; to the left of this graphic is the text "EST." and to the right of the graphic the text "2012" both are in tomato red. This all sits on a white background. All text is in "Franchise-Bold" font.
Colors could not be determined.
The color(s) red, reddish rust, white, brown, tan, beige, pink rouge, and yellow is/are claimed as a feature of the mark.