The mark consists of the stylized wording "THE ORIGINAL BEERCHELOKA" appearing on a red background with green outlining and a partial exposed orange and yellow sun design appearing below the wording in the mark. The term "BEERCHELOKA" appears in green lettering with white outlines. The wording "THE ORIGINAL" appears in white lettering. The colors blue and yellow appear in the curved line designs below the wording in the mark.
The color(s) red, green, white, yellow, orange and blue is/are claimed as a feature of the mark.
Sun, rising or setting (partially exposed or partially obstructed) , Quadrilaterals that are completely or partially shaded, Bands, curved