The mark consists of a toothy smiling donkey with a moustache standing on its hind legs. The donkey is wearing a sombrero, boots, pants, collared shirt and a belt. The donkey is wearing bullet belts crossing his chest with burritos in the bullet loops of the bullet belts. The words Taqueria, KING and BURRITO are disposed above the donkey. BURRITO is disposed just above the donkey. KING is disposed just above BURRITO and Taqueria is disposed just above KING. A crown is placed atop part of the letter K from the work KING.