The mark consists of the words "SAN BERNARDO SINCE 1971" in white on a black background that merges into a black chevron that outlines a farm scene. The farm scene consists of a white cow with black spots and a pink nose and ears. The milk can is grey. The pasture is green with white fence and a brown windmill. The sky is blue with white clouds. A farmhouse is in the background in beige with a brown roof.
The color(s) brown, blue, green, pink, white, black, beige and gray is/are claimed as a feature of the mark.
Advertising, skywriting , Cattle, Stylized bovines, deer, antelopes, goats, sheep, pigs, cows, bulls, buffalo, moose , Birds or bats in flight or with outspread wings, Cardinals, Farms, Farmhouse, Watermills, Brick walls, Ice cream, sherbet and frozen yogurt in cones , Cans, milk , Angles (geometric)