The mark consists of cartoon character, holding a cup that contains a scoop of Italian ice. The character is wearing shoes, shorts, a t-shirt and a hat. The word "SCOOPS" appears on the character's t-shirt. Letters "NY" appear on the character's hat. The character is smiling, displaying a grin.
Color is not claimed as a feature of the mark.
Boys, Other forms of ice cream, sherbet and frozen yogurt , Caps, including visors, military caps and baseball caps