The mark consists of a black circle with cursive white letters spelling the word "Lovely" with a pink heart replacing the letter "o". Under the word "Lovely" is the word "Curves" in block letters. The letters "C", "R", "V" are written in pink. The letter "U" is written in pastel green. The letter "E" is written in yellow. The letter "S" is written in baby blue. The black circle is surrounded by a shaded grey border with black asterisks and dots.
The color(s) grey, white, black, pink, pastel green, yellow and baby blue is/are claimed as a feature of the mark.
Hearts excluding hearts as carriers or depicted on playing cards, Circles, two concentric , Circles that are totally or partially shaded., Humans forming letters or numerals