The mark consists of a circle that is blue with the word "Leicht's" appearing in red text at the top of the blue circle, surrounded by a yellow box. The words "Yankee Red" appear in red text near the middle of the blue circle. Under the "Yankee Red" text, the words ""You'll be back for seconds"" appear in black text. The words "SmokeHouse, Inc." appear in yellow text at the bottom or the blue circle, surrounded by a red box.
The color(s) red, blue, yellow, and black is/are claimed as a feature of the mark.
Circles that are totally or partially shaded., Quadrilateral (two quadrilaterals), Quadrilaterals with one or more curved sides