The mark consists of a brown-framed white rectangle, covered with fine beige vertical lines, containing an oval vineyard scene. The oval vineyard scene contains a bunch of yellow grapes with brown stems and a green leaf, a green field, behind which are green trees, green shrubs, and green mountains, and orange and gray clouds on an ivory sky, with orange haze extending down on to the right side of the mountains. Below the oval vineyard scene is the stylized wording "IMPERI COOKING WINE" in brown, with a yellow multiple-rayed sun with a brown face and brown outline over the last letter "I" in "IMPERI".
The color(s) brown, green, yellow, orange, gray, beige, ivory, and white is/are claimed as a feature of the mark.
Sun representing a human face or an animal, Advertising, skywriting , More than one leaf, including scattered leaves, bunches of leaves not attached to branches , Grapes, Mountains (landscapes), Vineyards, Ovals that are completely or partially shaded, Plain single line rectangles