The mark consists of the words "I" and "UP" written in a bold, purple font. The word "WOOF'D" written in orange with four pink ovals above each "O" to form paws and a purple apostrophe. Underneath the word "UP" is a white bone outlined in green.
100, 101, 107
The color(s) purple, orange, pink, white and green is/are claimed as a feature of the mark.