The mark consists of a human skull with a crown on it in front of an ocean scene with clouds and waves and lighthouses to the right and left of the skull, all centered within a shield shape above which is the stylized word FROSTY and below which is a banner containing the words SANTA CRUZ in old English stylized font.
016, 025, 028
002, 005, 022, 023, 029, 037, 038, 050, 039
Color is not claimed as a feature of the mark.
Advertising, skywriting , Bones, human , Ocean, Lighthouses, Shields or crests with figurative elements contained therein or superimposed thereon, Advertising, banners , Crowns open at the top