The mark consists of a three-dimensional configuration of the bottle for the goods with wording and two-dimensional designs thereon. The cap of the container is a silver cap on which the phrase "EL RON MAS PREMIADO" is partially showing in gray. There is a black label perpendicular to the cap with a red bat and the red word "BACARDI" above the bat and the red wording "LA MAXIMA CALIDAD" partially showing as a stamp partly blocking the silver wording "EL RON MAS PREMIADO over EST. 1862" and "FACUNDO" in script. There is a black diagonal label above the midpoint of the bottle which shows "EL RON MAS PREMIADO EL RON MAS PREMIADO" in silver at the top above the silver wording "FACUNDO NEO SILVER" and the black word "RUM" and below which shows "EL RON MAS PREMIADO EL RON MAS PREMIADO" in silver across the bottom of the label. In the background of this label there is a partially visible black bat and the black words "BACARDI" above the bat and the wording "LA MAXIMA CALIDAD" partially showing. There is an embossed image of intertwined stylized women and two palm trees. At the bottom of the bottle is "FACUNDO" embossed in script. The dotted lines outlining the container and cap indicate placement of the mark and are not part of the mark.
"EST. 1862" "EL RON MAS PREMIADO" "SILVER RUM" "LA MAXIMA CALIDAD"
The color(s) red, grey, silver, and black is/are claimed as a feature of the mark.
Bats (animals), Birds or bats in flight or with outspread wings, Bottles, jars or flasks with straight, vertical sides , Bottle caps, Circles, plain single line , Rectangles that are completely or partially shaded