The mark consists of a cow eating a bowl of cereal with the stylized wording "COW WOW" written above it at an angle. The cow appears in the colors black and white with brown hooves and peach highlights. The cow's eyes appear in the colors black, white, and pink. In the wording "COW", the letter "C" is in red, the letter "O" is in orange and the letter "W" is in yellow. In the wording "WOW", the first letter "W" is in turquoise, the letter "O" is in peach, the second letter "W" is in pink. The wording "COW WOW" is highlighted in black. The bowl appears in the color orange. The cereal appears in the colors yellow, turquoise, blue, orange, red, green, and pink. The spoon appears in the color grey.
The color(s) yellow, turquoise, blue, orange, red, green, pink, black, white, peach, brown, and grey is/are claimed as a feature of the mark.