The mark consists of a rectangle with the first third (approximate) of the mark containing one purple wrapped square-domed candy piece with the word "BLISS" written on it in a cream color, and one unwrapped square-domed candy piece, propped upon the first, both on a dark maroonish-brown background and appearing in a highlight. The wording "MILK CHOCOLATE", a row of dots and the wording "SMOOTH & CREAMY" appear in gold directly below the candies. The next two thirds (approximate) of the mark consists of a purple background with the words "HERSHEY'S" written and framed in gold on a brown background and the word "BLISS" directly below in cream. The two sections are divided by a cream colored, curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.
"MILK CHOCOLATE" AND "SMOOTH & CREAMY"
The color(s) purple, gold, cream, brown and dark maroonish-brown is/are claimed as a feature of the mark.
Candy bars, (chocolate) , Rectangles made of broken or dotted lines, Rectangles inside one another, Rectangles that are completely or partially shaded, Bands, wavy , Bands, vertical