The mark consists of the literal elements "BISCUIT" and "THE LITTLE YELLOW PUPPY" in stylized lettering, a circular ring, and a fanciful representation of a puppy. The word "BISCUIT" appears in the top of the ring and the words "THE LITTLE YELLOW PUPPY" appear along the bottom of the ring. At the center of the ring is a fanciful representation of a puppy.
Color is not claimed as a feature of the mark.
Dogs, Stylized cats, dogs, wolves, foxes, bears, lions, tigers , Circles having letters or numerals as a border, Circles, three or more concentric , Circles that are totally or partially shaded.