The mark consists of a side angle view of an American Black Bear. The bear is facing with its nose facing to the right when viewed from a reader perspective. On the left side of the bear is the word "BEAR" in all upper case and underlined with an overline above the word "BEAR". The word "BEAR" is located under the lower half of the bear image and the bottom of the "BEAR" letters are even with the bear image feet. On the right side of the bear image is the word "HEATERS" in all uppercase letters and underlined and overlined. The letters of the word "HEATERS" are under the lower half of the bear image and the bottom of the "HEATERS" letters are even with the bear image feet.
013, 021, 023, 031, 034
Color is not claimed as a feature of the mark.
Bears other than Panda bears, Letters or words underlined and/or overlined by one or more strokes or lines