The mark consists of Elements of Aquisure logo. Meaning "water health assurance": 1. Check = ok, accepted, complete; 2. Drop = water, basic need; 3. Wave = Flow of water, clean, healthy; 4. Concentric Circles = purity, assurance; 5. Vessel = contained, sealed; 6. Closed = guarded, protected; 7. Eye = reviewed, watched; 8. A = #1, a-okay, the best; 9. 'A' and 'Q' ) Aquisure; 10. Lens = verified, inspected, close up; 11. Navy Blue = pure and refreshing; 12. Yin Yan - interdependent balance; 13. Bottomless, continuous, permanent.