The mark consists of the words "SEVEN SINS" written in a stylized font with the letters of the word "SINS" interspersed between the letters of the word "SEVEN". The word "SEVEN" is in a modern font with "SINS" being disbursed thusly: from left to right, the letters read "SSEIVNESN". The letters of the word "SINS" are in a larger stylized font and are markedly distinguishable from the letters of the word "SEVEN". Centered above the words "SEVEN SINS" is a stylized number "7". The number "7" is designed in an abstract filigree style and employs both heavily filled lines and thinner design lines throughout.