Protect a unique mark — a word, phrase, or logo, or even color — that sets a brand apart.
What does a Trademark protect?
Trademarks protect what customers use to identify and distinguish brands. Making sure your marks are properly registered is the best way to insure your brand's reputation and customer loyalty. You can trademark the name of a company, product or service, a phrase or slogan, a logo, and even identifying packaging or colors as trade dress.
Inventively can help you file for a trademark in just a few quick steps. We've developed a unique, simplified system to fill out the application on your own time instead of paying huge fees for lawyer hours, making obtaining trademarks cheaper than ever. But for the more complicated steps – like choosing the correct class – we're here to assist you. Before you start you can browse through the various sections for an overview of the process, costs, and figure out what exactly owning a trademark means.
How it's Protected
Excludes others from using your word, logo or slogan in your industry.
Associate exclusive icons, symbols or colors with your brand.
Prevent confusion of the source of your goods or services.
Trademark protection is awarded to whomever is the first to use it, and it must actually be in commercial use for the protection to apply. The trademark is limited to your fields of goods or services, and the strength of protection is dependent on the distinctiveness of the trademark.
The "R" in the ® symbol stands for registered, and it signifies that the trademark is legally registered. Before the trademark is registered, however, a company can place a "TM", meaning trademark for goods, or "SM", service mark for services, in superscript next to the word, phrase, logo, design, etc. to claim ownership of the mark. However only the mark ® carries legitimate legal power.