The mark consists of the words "Financial Snowman" over three ovals in the shape of a snowman, with each oval smaller than the oval under it. Inside the ovals are the headings "Cash Reserves", "Taxable Investments" and "Tax Advantaged Investments", and under each heading are financial terms relating to same. Water spouts emerge from the right side of the two ovals on the bottom. There are lines on either side of each oval. Below the snowman shape is a worksheet with columns entitled "Monthly Income" and "Goals", each with related terms underneath.