The mark consists of a design of a bear's face. Within the image is the wording "Bear Truth" in stylized font. The wording in the design takes the place of the eyes. Above the wording is a design that depicts a triangle. Within the triangle is an image of an eye.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Eyes, human , Bears other than Panda bears, Heads of cats, dogs, wolves, foxes, bears, lions, tigers , Stylized cats, dogs, wolves, foxes, bears, lions, tigers , Triangles with bars, bands and lines