The mark consists of the words Pura Vida in white surrounded by a blue backsplash. The image a of sun in yellow behind two green hills and a red ribbon. All these elements appear to be illuminated by a back and unseen light.
Design plus words, letters, and/or numbers
The color(s) White, blue, red, yellow and red is/are claimed as a feature of the mark.
Sun, rising or setting (partially exposed or partially obstructed) , Coal, Mountains (landscapes), Bows, decorative , Quadrilaterals that are completely or partially shaded, Quadrilaterals with one or more curved sides