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Promoting and marketing the regional wine related goods and services of others by advertising, producing and distributing vineyard guides, directory listings, winery maps and event brochures to the public; Planning and conducting of trade fairs, exhibitions and presentations for economic or advertising purposes; Marketing research and studies; Infomediary services, namely, facilitating transactions between buyers and sellers of wine grapes and bulk juice through providing buyers with information about sellers, goods and/or services; Promoting the wine related consumer events of others in order to showcase the Paso Robles region; Monitoring legislative activities in the field of wine for business purposes and providing such information to regional wine makers