The mark consists of the wording "BELGICANS" capital gold letters above a red fry cone with gold outlining with gold fries outlined in black coming out the top of the cone, across the cone is the phrase ""It's not just fries, it's a meal!"" in gold letters and the words or letters "NOT JUST" and the "S" in "IT'S", "A", and the "ME" in "MEAL" have black outlining. The black appearing as background is background and not a part of the mark.
Design plus words, letters, and/or numbers
The color(s) red, gold and black is/are claimed as a feature of the mark.