The mark consists of the word smartpark in lowercase typeset with a box in front of the word smartpark. The box is outlined and a check mark is inside the box. An image of an aircraft is at the highest end of the check mark and positioned between the letters "s" and "m" in the work smartpark. The aircraft is in an airborne, upward motion. The tagline beneath the logo includes three short sentences in the following order: Think it. Plan it. Park it.