The mark consists of a fanciful crown with leaf design in gold above the words "Ultra Premium", "American", "Crown", "Club", and "Whisky", the words "Ultra Premium", "American", "Club" and "Whisky" in white and in a block letter format. The word "Crown" in a stylized type format in gold. Below the words is a fanciful leaf design in silver. The words and leaf designs are positioned in the upper right hand corner of a configuration of a bag, where the bag has a blue, white and red background. 1 full and 5 partial white stars are positioned vertically to the left of the bag. Red and white layers in a swirl pattern are located in the lower right corner of the bag.
"ULTRA PREMIUM", "AMERICAN" AND "WHISKY"
Design plus words, letters, and/or numbers
The color(s) gold, silver, black, white, blue and red is/are claimed as a feature of the mark.
Stars - multiple stars with four points, Checkered flag