The mark consists of the design of an opened toothpaste tube in blue, white and black, with the words "RICKY'S" in pink outlined in black appearing on the tube. The letters "NYC" in black are inside the bottom of the letter S. Beneath the wording is a pink rectangle outlined in black containing the wording "LOOKING GOOD! FEELING GOOD!" with the words "LOOKING" and "FEELING" in white and the word "GOOD!" in black. Blue and black toothpaste is pouring out of the top of the toothpaste tube.
Design plus words, letters, and/or numbers
The color(s) blue, pink, black, and white is/are claimed as a feature of the mark.