The mark consists of the stylized wording "HONDO" in blue lettering over a white background with a blue horizontal tear drop border appearing inside of the design of the loop of a lasso in blue and white with the lasso coil in blue and white appearing behind the design of a western style boot in blue and white. All of the foregoing appears over three concentric circles with the inner circle in red, the center circle in white and the outer circle in blue all over a white background bordered by a red square within a blue square.
THE DESIGN OF A BOOT
Design plus words, letters, and/or numbers
The color(s) red, white and blue is/are claimed as a feature of the mark.
Braids, Boots, hiking , Circles, three or more concentric , Ovals with a decorative border, including scalloped, ruffled and zig-zag edges , Squares as carriers or squares as single or multiple line borders