The mark consists of the wording "PURE" in large bold initial cap standard typeface; the letter "U" is filled with liquid from which a plant is growing upward with six leaves on the stem and a droplet coming out of the top of the stem; the wording "FROM NATURE" in small initial cap standard typeface appearing above a portion of the letter "U" and the letters "R" and "E" with a dropped leaf resting on top of the letter "N" in "NATURE"; the word "ESSENTIALS" in all caps standard typeface underneath the letters "P" "U" and a portion of the letter "R".
"PURE" AND "ESSENTIALS"
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
More than one drop including teardrops or raindrops, Leaf, single , Bales of hay or straw, Letters forming plants