The mark consists of the stylized words "WORLD'S FINEST TANNING OIL" written above the words "HULA TAN" which are written with dark brown bamboo sticks and a yellow outline. Underneath the words "HULA TAN" are the stylized words "100% ALL NATURAL". There is a stylized depiction of the sun in the upper right corner and an image of a woman touching a pink floral headdress with her right hand. There is a yellow lei around her neck, her left hand is pointing toward the sun, and she is wearing a yellow and tan hula skirt with red and white flowers with red fringes hanging from the flowers at the waist of the skirt. There are tan wooden boards behind her as the background.
"WORLD'S FINEST TANNING OIL, 100% ALL NATURAL"
Design plus words, letters, and/or numbers
The color(s) red, orange, pink, dark brown, tan, yellow, black and white is/are claimed as a feature of the mark.
Sun, rising or setting (partially exposed or partially obstructed) , Grass skirts (women wearing), Bamboo, Beams, wood