The mark consists of the white wording SEÑOR BEN'S PREMIUM COFFEE appearing inside a circular design that is orange, yellow and black. In the center of the circular design appears a white and orange coffee cup and saucer with orange plant leaves and berries outlined in white. Orange swirling steam rises from the cup in front of a yellow sun, and orange mountains outlined in white appear behind the cup and saucer. The wording PREMIUM COFFEE appears against a black border above the wording FROM OUR FARMS TO YOUR TABLE in orange. The circular design is outlined with a Greek key design over varying shades of orange and yellow and an orange zigzag design with dots interspersed over a black background.
Design plus words, letters, and/or numbers
The color(s) black,orange,white,yellow is/are claimed as a feature of the mark.
Sun, rising or setting (partially exposed or partially obstructed) , Leaf, single , Berries, Mountains (landscapes), Coffee cups, Circular or elliptical seals, Borders, ornamental , Backgrounds covered with dots, Circles with a decorative border, including scalloped, ruffled and zig-zag edges , Circles having animals as a border, Circles, three or more concentric , Coils, Lines, zig-zag , Alpha (Greek letter)