The mark consists of A magenta color block includes the words Born Ready. The words are situated one over the other with Born being the first word. Next to the magenta color block is the word baby in a cursive font. Below the color block is the tagline Max Out Your [Mom] Game. All of the words in the tagline are colored dark gray except Mom which is colored magenta.
Design plus words, letters, and/or numbers
The color(s) magenta and dark gray is/are claimed as a feature of the mark.