The mark consists of the term "COWBOY" in stylized font with a cowboy hat over the letter "O" in "COWBOY". Within the letter "O" is the word "GOLD" in stylized font. Above the letters "BOY" in the word "COWBOY" is the words "JS WHITAKERS" in stylized font and underlined with a stylized cowboy profile encircled. Below "COWBOY" is the word "GOLD" in stylized font.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Busts of men in profile, Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats , Circles, plain single line , Letters or words underlined and/or overlined by one or more strokes or lines