The mark consists of the words and punctuation "DICK VAN PATTEN'S NATURAL BALANCE L.I.T LIMITED INGREDIENT TREATS JERKY BARS" and Design in the stylized lettering as shown in the drawing. The words "DICK VAN PATTEN'S" appear in small capital letters. Beneath the words "DICK VAN PATTEN'S" are the words "NATURAL BALANCE". Only the "N" in "NATURAL" and the "B" in "BALANCE" are capitalized. There is a stylized line above the first "A" in "BALANCE" and a stylized line above "ANCE" in "BALANCE". At the end of the word "BALANCE" is a rectangle which contains the letters and punctuation "L.I.T.". Underneath the letters and punctuation "L.I.T." are the words LIMITED INGREDIENT TREATS. Underneath the words "NATURAL BALANCE" are the words "JERKY BARS".
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Rectangles divided once into two sections, Rectangles that are completely or partially shaded