The mark consists of the word "Coffee" appearing in yellow in a black rectangular box with a light orange border. The word "Up" appears in white directly above the letters "ee" in Coffee. The "U" in Up covers the light orange border above the first e in Coffee. The "p" in Up extends into the box around Coffee, above and to the right of the second "e." The word "Perk" appears above Up, rising from the lower left to the upper right. A comma and the letter "n" appear below the "Pe" in Perk, and to the left of Up, rising slightly from the lower left to the upper right. Each of the letters in "Perk 'n Up" have a yellow border at the top with an orange border at the bottom, as well as gray shading on the left portion of each letter, all of which is surrounded by a black border, and the portion of the border furthest to the right has additional gray shading outside the black border. A white coffee cup with a black border appears to the left of Perk 'n Up Coffee, and covers the left upper corner of the black box surrounding Coffee. A light orange coffee sleeve appears in the middle of the cup, with the words "Stop'n Go" appearing in black on the sleeve. A swirl logo appears above the words Stop'n Go, the innermost portion of which is orange, changing to a dark red, and then purple as it extends out. The swirl logo is contained within a borderless square. The portion of the cup and coffee sleeve furthest to the right is shaded, with that portion of the cup appearing gray, and that portion of the coffee sleeve appearing as a dark orange. Black coffee fills the cup, and four light orange circular swirls depicting steam appear above the coffee, covering the rear portion of the cup. A red oval logo containing columns of small gray squares serves as a backdrop, with a portion of the cup, a portion of the box surrounding Coffee, and a portion of the "k" in Perk extending beyond the edge of the logo. The red oval is surrounded by an inner orange border and an outer black border. The portion of the oval furthest to the right (along with the portion of the box surrounding coffee which extends outside the oval) have gray shading.
Design plus words, letters, and/or numbers
The color(s) yellow, black, light orange, white, orange, gray, dark orange, dark red, purple, and red is/are claimed as a feature of the mark.
Smoke, Coffee cups, Coils, Ovals that are completely or partially shaded, Rectangles that are completely or partially shaded