The mark consists of a black circle that has a semi-opaque chord drawn very close to the circle's bottom that creates the appearance that the circle is sitting flat. The circle is surrounded by horizontal black lines that are parallel to each other. Inside the circle is a black stripe that contains the word "MCCLURE'S" stylized in a completely contrasting off-white color. Underneath the black stripe is the black word "BRINE" that is adjacent to a single black horizontal line on each side of the word. The top of the circle contains the black words "BROOKLYN" and "DETROIT" aligned with the perimeter of the circle and separated from each other by a depiction of a black five-point star that is approximately centered between them. Contained in a semi-circle beneath the star is a horizontal row of black rectangles of various sizes that are arranged in such a way that they resemble a city skyline. The entire design is set on an off-white background.
"BROOKLYN DETROIT" AND "BRINE"
Design plus words, letters, and/or numbers
The color(s) off-white and black is/are claimed as a feature of the mark.
Star - a single star with five points, Skylines, Circles, incomplete (more than semi-circles) , Bands, straight , Bands, horizontal