The mark consists of an oval, within which is a second oval and the design of a stylized beer glass. On top of the beer glass is depicted a stylized head of beer. A stylized star appears to the right of the stylized head of beer. The wording "THE BEER INNOVATION FROM JAPAN. BEER WITH AN ICY-CRISP HEAD FOR GOOD TIMES." appears around the perimeter of the oval in a stylized font. The wording "KIRIN ICHIBAN" is presented within a stylized banner over the beer glass, below which is the wording "FROZEN BEER", both in a stylized font. Beneath this is a design of a stylized mythical hoofed Chinese chimerical creature known as a "Kirin", which appears as a cross between a deer and a dragon, below which are Japanese characters.
"FROZEN BEER" AND "THE BEER INNOVATION FROM JAPAN"
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Star - a single star with six points, Dragons, Ice cream, sherbet and frozen yogurt in cones , Beer steins or mugs, Bottle labels, Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval , Concentric ovals, Asian characters