The mark consists of a stylized word "JASPER" under which is the word "Authentic" in a script type font and placed at a slight upward angle. "Authentic" begins under the letter "A" in "JASPER" and extends past and to the right of "JASPER". Underneath the word "Authentic" are the words "Custom Drivetrains" in a block type font. Two crescents are to the left of the above words and form a circle approximately one third to one half around the grouping of words. Below all the above are the words and the two crescents are the words: "It's all about the Perfect Build" followed by a period.