The mark consists of The mark consists of a black rectangle containing the wording "CASH FOR GOLD" in gold; below this the term "AT" in gold; below this the term "GOLDMAX" with "GOLD" in gold and "MAX" in green; below this the WHITE wording "CHICAGO'S LARGEST GOLD BUYER" within a green banner. Behind the wording are gold outward running rays. On the lower left side is a pile of gold jewelry featuring a watch, rings, earrings, necklaces, and bracelets. A gold and black ring with a red stone is at the front of the pile.
"CASH FOR GOLD" AND "CHICAGO'S LARGEST GOLD BUYER"
Design plus words, letters, and/or numbers
The color(s) gold, black, white, green, and red is/are claimed as a feature of the mark.
Coal, Pocket watches, Diamonds, jewelry , Bracelets, Rings, jewelry , Advertising, banners , Rectangles that are completely or partially shaded