The mark consists of a rounded rectangle having a yellow upper border lined in red, and a green and blue lower border, the rectangle being divided by a horizontal line fading from red on the left to orange in the center and yellow on the right. Within the upper portion of the rectangle are the words "CARLSON FOR KIDS" on a white background, with "CARLSON" in yellow, "FOR" in green. The word "KIDS" has a red "K", a blue "I", a green "D" and an orange "S". Within the lower portion of the rectangle is a yellow fish with green shading and a purple mouth and purple lines on its fins and black and white eyes, and below the fish are blue and green seaweed shapes and beside the fish is a pink starburst design, all on a blue background.
Design plus words, letters, and/or numbers
The color(s) yellow, blue, red, orange, green, purple, pink, black and white is/are claimed as a feature of the mark.
Catfish, Coral reefs, Bottle labels, Circles with a decorative border, including scalloped, ruffled and zig-zag edges , Circles that are totally or partially shaded., Rectangles divided twice into three sections, Rectangles that are completely or partially shaded