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Advertising, marketing, and promoting the goods and services of others via optimizing web site traffic to third-party web sites through development and management of activity-driven affinity programs, namely, incentive award programs; Advertising, promotion, and marketing services in the nature of collecting, managing and providing data and statistical information for use in the fields of customer incentive, reward and redemption programs; marketing research in the nature of generating marketing data for use in the fields of customer affinity