The mark consists of a French Bulldog with a long tail and a boxing glove on his raised left arm below are the words "ALTER EGO" with a backwards letter "E" in a cracked letter font. Under that is "Who Do You Want To Be?".
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Dogs, Costumed cats, dogs, wolves, foxes, bears and those with human attributes , Baseball mitts