The mark consists of a circle that is light brown with the word "Leicht's" appearing in red text at the top of the light brown circle, surrounded by a yellow box. The words "Rebel Gold " appear in yellow text near the middle of the light brown circle. Under the "Rebel Gold" text, the words ""You'll be back for seconds"" appear in black text. The words "SmokeHouse, Inc." appear in yellow text at the bottom or the light brown circle, surrounded by a red box.
Design plus words, letters, and/or numbers
The color(s) light brown, red, yellow, and black is/are claimed as a feature of the mark.
Circles that are totally or partially shaded., Quadrilateral (two quadrilaterals), Quadrilaterals that are completely or partially shaded, Quadrilaterals with one or more curved sides