The mark consists of "INSTANT" all capital letters with "I", "N", "T", "A", "N", "T" in black color. "S" in red color in a flame like font, and larger in size than rest of the letters. "INSTANT" is in a red quadrilateral carrier with two cut-off corners. A black outside border traces the bottom and right side of the carrier. "E-CIG" is in white color and all capital letter in shaded black rectangle overlaying the larger quadrilateral carrier. A red outside border traces the bottom and right side of the shaded rectangle.
Design plus words, letters, and/or numbers
The color(s) black, red, white is/are claimed as a feature of the mark.
Electricity, Plain single or multiple line quadrilaterals, Quadrilaterals with a decorative border, including scalloped, ruffled and zig-zag edges , Quadrilateral (two quadrilaterals), Quadrilaterals touching or intersecting, Quadrilaterals that are completely or partially shaded, Objects forming letters or numerals