The mark consists of a rectangle with the first third (approximate) of the mark containing one blue wrapped square-domed candy piece with the word "BLISS" written on it in a cream color, and one unwrapped, partially cut, square-domed candy piece, propped upon the first, both on a cream background. The wording "WHITE CHOCOLATE", a row of dots, "WITH A CREAMY MELTAWAY CENTER" appears in blue directly below the candies. The next two thirds (approximate) of the mark consists of a shaded blue background with the words "HERSHEY'S" written and framed in white on a dark maroonish-brown background and the word "BLISS" directly below in light blue. The two sections are divided by a white and blue curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.
"WHITE CHOCOLATE" AND "WITH A CREAMY MELTAWAY CENTER"
Design plus words, letters, and/or numbers
The color(s) cream, blue, white and dark maroonish-brown is/are claimed as a feature of the mark.
Candy bars, (chocolate) , Rectangles made of broken or dotted lines, Rectangles inside one another, Rectangles that are completely or partially shaded, Bands, wavy , Bands, vertical