The mark consists of a rectangle with the first third (approximate) of the mark containing one green wrapped square-domed candy piece with the word "BLISS" written on it in gold, and one unwrapped, square-domed candy piece partially cut to show the green center, propped upon the first, both on a shaded dark maroonish-brown background. The wording "MILK CHOCOLATE", a row of dots, and "WITH A CRÈME DE MENTHE MELTAWAY CENTER" appears in gold directly below the candies. The next two thirds (approximate) of the mark consists of a shaded green background with the word "HERSHEY'S" written and framed in gold on a dark maroonish-brown background and the word "BLISS" directly below in cream. The two sections are divided by a cream curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.
"MILK CHOCOLATE" AND "WITH A CRÈME DE MENTHE MELTAWAY CENTER"
Design plus words, letters, and/or numbers
The color(s) dark maroonish-brown, gold, green and cream is/are claimed as a feature of the mark.
More than one leaf, including scattered leaves, bunches of leaves not attached to branches , Leaf, single , Candy bars, (chocolate) , Rectangles made of broken or dotted lines, Rectangles inside one another, Rectangles that are completely or partially shaded, Bands, wavy , Bands, vertical