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Administration of a customer loyalty program which provides Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses