The mark consists of A black, filled-in circle, with a lighter, thin ring immediately surrounding the black filled-in circle. A curved line, on top of the circle and ring, beginning on the left side of the ring, curving along the circumference of the circle and ring, ending on the top right side of the circle and ring. This line gradually gaining thickness. A line of the same type, with increasing thickness, starts at the center right side of the circle and ring and curves along the opposite circumference of the circle and ring towards to the lower left. The lines do not meet, but surround the circle and ring portion of the image. When viewed as a whole; an eye with upper and lower lids, centered directly on top of "MYEYESTORE".