The mark consists of the following: the stylized wording "BEEFEATER" in red and the stylized wording "LONDON DRY GIN LONDON MARKET LIMITED EDITION A VIBRANT GIN WITH POMEGRANATE, CARDAMON & KAFFIR LIME LEAF" in black, with a gray horizontal line separating the wording "BEEFEATER LONDON DRY GIN" from the remaining wording, and with all of the wording appearing on a white rectangle featuring fine black and gray borders on the top and bottom edges; a design above the white rectangle comprised of a sketch drawn and detailed primarily in black of a man wearing a hat with a gray hatband, gray pants, and a shirt under a gray vest, with the man selecting fruit from among fruits displayed in bins, with a background featuring three people and buildings drawn in black and gray, with a wash in shades of orange on the ground to the left side and a wash of shades of green and yellow over some of the fruits and background to the right side, and with the white portions of this sketch representing transparent areas that are not part of the mark; and a design beneath the white rectangle comprised of a sketch drawn and detailed in black and gray of a crate of fruits labeled "POMEGRANATE" in black and a crate labeled "KAFFIR LIME" in black that has leaves coming from the top, with a cut pomegranate sketched in red, a half lime sketched in green, two leaves sketched in green and three cardamon pods sketched in gray in front of the crates, and with a wash in shades of orange over the top and left sides of the fruits and crates and a wash in shades of green and yellow over the right corners of the crates, and over the limes, the leaves and two of the cardamon pods, and with the white portions of this sketch representing transparent areas that are not part of the mark.
"LONDON DRY GIN,'' "LONDON," "LIMITED EDITION," "POMEGRANATE," AND "KAFFIR LIME"
Design plus words, letters, and/or numbers
The color(s) black, gray, green, yellow, orange, red and white is/are claimed as a feature of the mark.
Astronauts (men), Groups, males , Oranges, tangerines and the like; grapefruit , Lemons, Fruits (slices or quarters of), Baskets of fruit, Coconuts, Aquariums (buildings), Domes, Men's narrow-brimmed hats, including fedoras and derbies , Crates, Bottle labels, Rectangles divided twice into three sections, Rectangles that are completely or partially shaded, Bands, straight , Bands, horizontal